HEY. I'M ARMA

Multi-hyphenate creative exploring where design, storytelling, and identity converge. Based in Toronto, Ariadna (ArMa) specializes in brand identities and packaging with a multidisciplinary perspective, merging strategic thinking and
hands-on execution.

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Art direction
Creative direction
Visual Identity
Brand Design
Illustration
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FUSARO'S ITALIAN KITCHEN, 2025

Client — Fusaro's Italian Kitchen, Toronto
Graphic Identity / Stationary Design



Fusaro's is a long-standing family-owned restaurant located in downtown Toronto. This project involved a full rebrand and redesign of their existing visual identity and print materials.

The goal was to preserve the brand's family-owned charm while bringing a renewed sense of warmth to its presentation. Drawing inspiration from the colors and textures of key ingredients and menu items, the palette reflects both the vibrancy of downtown Toronto and the richness of Italian cuisine. Subtle hand-drawn elements were introduced to add a personal, crafted touch that speaks to the care and authenticity behind each dish.

By refreshing their existing materials rather than overhauling them entirely, the design respects Fusaro's established reputation and customer loyalty. The result is a contemporary identity that expresses gratitude toward long-time patrons while inviting new audiences to discover the restaurant's welcoming, authentic atmosphere.

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