ArMa

SERES, 2025

Personal Project, Toronto
Graphic Identity / Stationary Design

Seres is a sparkling water brand that treats flavor like fine tea: layered, intentional, and rooted in botanical tradition. Built around the Fibonacci spiral found throughout nature, the brand celebrates life's quiet complexity through restrained fruit notes, herbal depth, and conceptual visual storytelling.

This branding project explores how abstract art, mathematical beauty, and thoughtful flavor architecture can elevate everyday refreshment into something closer to ritual.

Within its design, Seres offers restraint, curiosity, and conceptual depth. The Fibonacci spiral becomes a visual thesis: nature's patterns are everywhere, and paying attention makes life richer.

The layered sticker system and exposed aluminum create a sense of craft and transparency. Every element, from the golden-ratio grid to the Top/Heart/Finish structure, reinforces the brand's belief that thoughtful design elevates ordinary moments into something worth savoring.

Seres means "beings" in Spanish, and the brand's visual language celebrates the mathematical patterns that connect all living things. The Fibonacci spiral, observed in seashells, flower petals, and galaxies, becomes the central motif. Each can features a bold, cropped spiral with radiating geometric wedges and a hypnotic central "eye."

The system evolves across touchpoints, morphing from spiral into animals (caterpillar, butterfly, macaw) to reinforce the connection between mathematics, nature, and transformation.

The visual direction draws heavily from Hilma af Klint, the first abstract artist, whose work explored spirituality, geometry, and the unseen structures of nature. Her language of structured forms, muted palettes, and symbolic layering informs every design decision.